More information to come soon...but it's official, the first production Spyder rolled off the assembly line today!!!!!!!!!!!!!!!!!!!!!!!!!!!
First Spyder going to Jay Leno.
Press release
THE FIRST CAN-AM SPYDER ROADSTER
ROLLS OFF THE ASSEMBLY LINE IN
VALCOURT, QUÉBEC
The Can-Am Spyder roadster offers enthusiasts
the next dimension in open-road riding
Valcourt, Québec, Canada, September 14, 2007 - Today marked the beginning of a new era
for BRP as its first on-road vehicle, the 2008 Can-Am™ Spyder™ roadster, rolled off the
assembly line in Valcourt, Québec.
A three-wheel vehicle (two in the front, one in the rear), the Spyder roadster offers the
performance of a traditional motorcycle with much of the peace-of-mind of a convertible sports
car. It is powered by a Rotax® 990 V-Twin engine, produced by BRP-Rotax, the company's
Austrian division and a world leader in engine development.
"This is a very important day in the history of BRP," said José Boisjoli, president and CEO,
BRP. "Our employees around the world have a lot to be proud of as we bring to the market a
product that is a true paradigm shift, a completely new and unique vehicle, one that will redefine
the roadster category. The Can-Am Spyder roadster is yet another testimony of BRP's passion
for innovation and for the powersports industry," he added.
The February 2007 launch was followed by a targeted marketing campaign in both North
America and Europe, which gave potential clients the opportunity to ride the new roadster.
"Since its official unveiling, the Spyder roadster has been a hot topic among powersports
enthusiasts, open-road newcomers and media alike the world over. To date, more than 20,000
consumers have tried the Can-Am Spyder roadster in 11 American states, four Canadian
provinces and eight European countries," concluded Boisjoli.
The first units will be delivered to selected dealerships across North America in October while
dealers in International markets will receive theirs at the beginning of 2008.
In 2008, BRP will pursue its go-to-market strategy and deploy the Can-Am Spyder roadster to
approximately 20 additional American states, a few other Canadian provinces and 15 countries
in Europe, South America, Asia Pacific and the Middle East. The roadster's worldwide
deployment should be completed within the next two to three years.
Page 2
The first Spyder roadster to roll off the Valcourt assembly line will be delivered to Jay Leno, a
well-known collector and restorer of era-defining cars and motorcycles, columnist in Popular
Mechanics Magazine, and host of the iconic U.S. television programme The Tonight Show.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the
design, development, manufacturing, distribution and marketing of motorized recreational
vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles,
Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct
injection technologies such as Evinrude E-TEC®, Can-Am™ all-terrain vehicles and roadsters,
as well as Rotax® engines and karts.
A photo of this milestone moment is available at www.brp.com.
www.brp.com
www.can-am.brp.com
®, TM and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
-30-
For information:
Corporate: Product:
Johanne Denault Marc R. Lacroix
Manager, Manager, Product and Public Relations
Now the fun can begin.
Nexus