We don't see much in the way of commercials here on the East either.
Just consider the demand placed on BRP, if they were to advertise on national TV. Hell, they're having trouble meeting the demand now with just a very small % of the national population knowing about this product.
Can-Am has said they plan a "grass roots" rollout and marketing scheme. They really don't know what they have on their hands at this point. They started with the test rides and word of mouth promotion.